POOLE Tourism’s Surf Rest + Play branding can be seen all over town as Poole Radio Cabs get the makeover treatment. The new look has been unveiled to welcome visitors thanks to a unique partnership by Poole Tourism and Poole Radio Cabs.

Bruce Grant-Braham Chairman of Poole Tourism Partnership (pictured far left) said:

“A warm welcome goes a long way to creating a great impression in any town. Many taxi and private hire drivers talk to their passengers about Poole, its facilities and its positive points and their actions and words have a lasting impact. Working with Poole Radio Cabs means we can make this welcome even more helpful to visitors whilst promoting the town in a really innovative way. And with the eye catching design you can be in no doubt where you are!”

Two Poole Radio Cabs have received the “full body makeover” with Poole Surf Rest + Play and pooletourism.com branding, with special rear bumper branding for the rest of the fleet. It’s not just the cabs getting the make over treatment, Poole Radio Cab drivers now have a smart new uniform complete with Surf Rest + Play branding.

Stuart Stocks, Managing Director of Poole RadioCabs, said:

“Over the past year we’ve been committed to improving customer care and all our drivers are taking BTEC qualifications. Visitors rely on our drivers excellent local knowledge and now this is backed up with great branding, uniforms and visitor guide information which means we have first class customer care.”